The movies are, of course, made for kids to enjoy, but their stories and themes are universal. Yet, said moments are only a small fraction of what makes Disney films engaging for adults. The company's movies have always had an adult edge to them, evidenced in part by the hard-hitting violence and deaths featured in the likes of Tarzan (Clayton's death), Brother Bear (Kenai killing Koda's mother), and Finding Nemo (Nemo's mother and siblings being eaten). The company's universally appealing storytelling approach has remained an integral part of its business model, with the studio continuing to find mainstream success through the Frozen franchise, Tangled, Moana and many more.ĭisney films are unequivocally family-friendly, but as Cinderella's marketing strategy proved, they have never been solely for children. Disney movies like Cinderella and Snow White became cultural phenomena, remaining relevant even decades after their release. Walt Disney and his collaborators indeed had a keen sense of what audiences wanted to see. The market for these objects was everyone." The efforts to make Disney's films appeal to everybody carried over into Cinderella's merchandising, which, per Beyond the Tiara, was designed for a wide age range. He made what suited his taste, and his taste was very much in tune with the general American psyche of the times he inhabited. Historian Stacia Martin added: "Walt made what he felt were good stories for everybody. Related: The Most Important Disney Princess Trend Actually Began With Cinderella This translated into the merchandise released around the film, which was targeted as much to adults as it was to kids." "'Cinderella' was marketed as a date movie, with the tagline 'Midnight never strikes when you're in love,' and Walt intended the film for audiences of all ages, not just children. The publication discusses the mentality behind Cinderella's marketing efforts, stating it was advertised as a "date movie" in order to attract grown-ups as much as younger audiences. Emily Zemler's book, Disney Princess: Beyond the Tiara, charts the history of Disney's princess movies. However, nearly every one of the studio's big-screen projects (animated and live-action) is developed to also be enjoyed by adults, and the promotional campaign for the original Cinderella proves it. The sentiment is somewhat understandable, given the films' colorful settings, whimsical plots, and child-friendly characters.
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